Clients
Rosy
Industry:
Immigration Services
Date:
5 October, 2024
Company Name:
California Immigration Service
The California Immigration Service website offers immigrants and families reliable resources and support for navigating the U.S. immigration process. It provides clear guidance on visas, green cards, asylum, citizenship, and more.
Their website was not functioning properly, leading to poor digital presence and ineffective marketing efforts. They needed a comprehensive digital marketing solution to boost sales and improve online visibility.
- Primary Goal: Increase sales and grow the business online.
- Budget: $900
- Specific Outcomes:
- Launch a fully functional and optimized website.
- Address UI/UX issues.
- Improve Google SERP rankings and organic traffic.
- Traffic Growth: Increased organic traffic by 14%.
- Keyword Rankings: Achieved top 25 rankings for 25 keywords in Google SERPs.
1. Online Presence Setup
- Redesigned and optimized the website from scratch to fix functionality and UI/UX issues.
- Addressed poor reviews on Google My Business by removing them and setting up a new profile to start afresh.
2. Search Engine Optimization (SEO)
- Fixed technical website errors.
- Conducted comprehensive keyword research to target the right audience.
- Improved on-page and off-page SEO strategies, focusing on high-quality backlinks.
- Removed unwanted and broken links to enhance site credibility.
3. Tools and Techniques
- Used Ahrefs for SEO analysis and link optimization.
- Developed an organic social media strategy to complement SEO efforts.
Performance Metrics (Last 28 Days):
